Far Bank Enterprise has created the new position of Digital Marketing Manager (DMM).
As the leader in fly fishing, Far Bank manages Sage, Redington and RIO Products fly fishing brands. If you are looking for a collaborative work place in a fun, fishy, outdoorsy environment than this may just be the right fit for you.
As the DMM, you will develop and drive the digital marketing efforts for Sage, Redington, and RIO Products. The ideal candidate understands how to build data-driven marketing activities that are in line with our unique brand personalities and genuine connection with the fly fishing community. Working in a team environment, the DMM needs to be tech savvy and on the leading edge of digital marketing technologies/platforms, and show the learning agility needed to keep up in the ever-changing world of digital marketing.
This position is located on Bainbridge Island, WA and reports to the VP of Marketing.
Who Is Far Bank Enterprises?
Far Bank is an integrated manufacturer and distributor of fly fishing products, including fly fishing rods, reels, waders, lines, leaders, tippet, and performance outdoor apparel. Far Bank subsidiaries operate under the brand names Sage, Redington, and RIO Products. Our core purpose is to inspire, enhance, and preserve the outdoor experience through exceptional products, extraordinary customer service, and integrity, pride, and passion for our work, business, and industry.
Under the direction of the VP of Marketing and in collaboration with the Sage, Redington, and RIO Marketing Managers and Far Bank Sales Management, the Digital Marketing Manager is responsible for Far Bank’s digital marketing strategy and execution. The Digital Marketing Manager will lead integrated digital marketing to drive community engagement and incremental revenue opportunities through data-driven marketing, digital demand generation campaigns, and product positioning.
How To Apply?
Go to www.farbank.com to the "Careers" link
This is a salary position with a competitive benefits package
Essential Job Functions:
Develop and execute robust ecommerce marketing and revenue generation strategy with short and long term KPIs.
Develop and manage execution of all digital marketing initiatives including email, paid media, and promotions.
Develop and manage execution of strategies which increase traffic, conversion rates, and average order value across all ecommerce channels and partner sites.
Create online promotion calendar and work closely with Marketing and Sales Management to coordinate efforts in retail.
Develop presentation materials for business reviews/sales meetings
Participate in the development of the annual strategic plan
Monitor all related budgets to ensure marketing spending is on target and aligned with Far Bank’s overall marketing strategy to support brand building and sales growth.
Perform other duties as needed and directed by the VP of Marketing
Must be able to qualitatively and quantitatively measure results and achieve financial goals and KPIs using Microsoft Excel, Google Suite, and new analytics platforms.
Strong analytical skills with experience in social and digital analytics, including but not limited to site traffic, conversion, spend, click-through rate, etc. Manage and track digital media budgets and sales forecasting for online.
To the full job description, please visit www.farbank.com and click "Careers"
Sage, Redington and RIO Products are all brands under the organization of Far Bank Enterprises. Our goal is to transform Far Bank into the leading outdoor company built around the fly fishing lifestyle. Based on Bainbridge Island in Washington, we are looking for excited, fun, outdoor loving candidates to be part of our Sage, RIO and Redington teams. Participate in an environment that lives the... following Core Values:•We provide exceptional products•We offer extraordinary customer service•We have a pride and passion for our work, industry and business•We live with integrity in all we do•We work hard, but we have fun.If you want to be part of a team that aspires to be the dominant brand in every category we enter, be an innovation leader, be an exemplary place to work and be globally admired for our products even by non-anglers then this is a great fit for you.It’s products range from fly rods, reels, lines and vests to waders, outerwear, sportswear and accessories.